Communications Solutions: Sales Collateral
Whatever the format or type of piece being written, collateral needs to maintain consistency of message, and consistency of corporate identity or “look and feel.” We work with our clients on both of these aspects in their collateral, across the entire spectrum of a collateral portfolio including both print and digital formats.
Despite the different approaches for different types of collateral pieces with different intended audiences, we ensure that even the most complicated technical discussions result in easy-to-read and understandable language for your customers. This applies from our white papers and case studies to our corporate overviews and product or solution brochures.
We keep jargon and overused buzzwords to an absolute minimum. Similar to the need for “elegant simplicity” that we believe applies to positioning and message, we apply the same “grandmother rule” to our writing. Make the piece easy enough for your grandmother to understand what you’re trying to communicate.
When working with internal Creative Services teams accustomed to massive required editing, we are often complimented on how well our pieces are written even in early draft stage.
We’ve written collateral pieces and/or entire collateral suites for clients that include:
- Webify Solutions
“Tenth Dot Solutions understood our business and helped the sales organization in all phases of our sales cycles. Bruce adds great strategic value, and their work is simply outstanding.”
CEO, Furious M
Former Vice President at Equilibrium, Oracle and PeopleSoft